Ars Poetica Website Redesign

We propose a new website for Ars Poetica that will match its ambition and help to achieve its business goals.

Scope of Work

Phase 1: Planning (1 week)

Video call with the Ars Poetica team to discuss objectives for the project:

What are the principal goals for this project? What is the scope of possible design changes?
What do we want people to do when they arrive? i.e., fill out the contact form, join mailing list, book a meeting with an account manager, etc. How can we make sure they do that thing?
What will be the principal sources of traffic and how can we optimize the site to increase the likelihood it will receive more of such traffic?
What kind of message do we want to send with our design? i.e. professional vs intimate, contemporary vs retro, etc.

Mood board with photos, illustrations, typography and animations that we will use to inspire the design.

Phase 2: Design (2 weeks)

Design mock ups, which are static images of the proposed design for several of the site’s pages.
Versions of the above in mobile format.
Brand assets, including shapes and illustrations
Design system: a typographic hierarchy for headings and paragraph of text, colors, form inputs and buttons.

Phase 3: Build (1 month)

Deliver the website with all of the current content, including:

Home page
Our poets
Events
FAQ
Contact Form
Blog

Responsive code that fluidly adapts to any device or screen size

Each phase includes up to two rounds of revisions based on feedback from the Ars Poetica team. Additional revisions are billed at our normal hourly rates. Delivery times are from the final approval of the previous phase and the corresponding installment.

Price

Price for a normal company	$8,000
Lisa is amazing discount!	40%
Total	$4,800
Hot Page hosting	$19/month

All prices in USD. Proposal is valid until Nov. 1, 2025

Payments

After Phase 2	$1,200
After Phase 3	$2,400
After last revision	$1,200

Extras

	Base Price	$4,800
	Adding up to four tracking pixels (Meta/Google/Pinterest or whatever), including conversion tracking	$500
	Integration with your CRM to add the new contacts directly to your workflow	$500
	Instagram slideshow or gallery of poems with certain hashtags	$1,000
	Three custom landing pages for your search or social advertising (for example: corporate events, weddings, Valentine’s Day, etc)	$1,000
	Total	$4,800